I want to portray the luxury feel of jewelry with my company but I want the client to recognize the logo and think “Aurum Exclusive”. I would like the logo to be recognizable and appealing to the eyes.
The word “Aurum” [awr-uh m] is a Latin word for Gold and has its origin back to 1500. As the word indicates, the gold color was necessary for the branding and black color made a perfect match. Also the initails A and E used for the creations of the symbol in a diamond shape.